What is Value 2.0?
Value 2.0 is Leveraging Social Media To Activate Results
3 Comments | 
Blogroll | 
Permalink
Posted by pricepoints
By Cynthia Francis
Thank you Cynthia….
Struggling to launch a large-scale social media campaign without the necessary staff and resources? Here’s how to smoothly enlist a technology provider to meet your goals and make your client happy.
In today’s economy, uncertainty is the only thing that is certain. Companies are closely watching their bottom line, slashing expenditures and headcounts. But even as budgets shrink, marketers can’t afford to lose market share in a competitive marketplace with an increasing number of businesses gunning for a shrinking pool of consumer dollars. Businesses must find compelling ways to reach customers and differentiate from their competitors. So what’s a marketer to do? Spend smarter. Redirect dollars to initiatives with greater ROI potential and embrace the direction consumers are headed online: social media.
Social media is a catch-all phrase that includes all the ways consumers interact with each other in a media-rich online community, including blogs, forums, video/audio/image sharing, UGC and professional content, video remixes and mash-ups, mobile participation communities, and more. Consumers, who are as affected by the economic crisis as businesses, are now buying smarter and they are using social media to research. They are examining products and company reputations, seeking trusted opinions from family and friends, and contributing their own perspectives to the mix, therefore bypassing traditional sources of brand information.
To remain relevant, marketers need to harness the power of social media networks to enhance and extend their existing marketing campaigns. Brand-sponsored or brand-created social media sights create compelling new avenues for brand loyalty and customer interaction. These communities allow the marketer to communicate clearly, regularly, and honestly with consumers, while at the same time improving the brand identity and creating a level of interest and trust.
According to Coremetrics’ Face of the New Marketer Survey, 78 percent of marketing professionals see social media as a way to gain a competitive edge. However, just 7.75 percent of total online marketing spend is devoted to social marketing. ROI for social media is still developing, and while marketers see the value and want to implement these initiatives, budget and resource concerns reign.
As such, the pressure of developing high-touch, cutting-edge social media campaigns falls on agencies, who must deliver on a budget. Campaigns like these require talent and technology to execute, and in the past agencies were able to meet demands by staffing up in-house tech talent when needed. An interactive social media campaign featuring video remixing and editing would often involve the lead to the agency taking the reins for the customer and providing creative oversight and UI development.
However, developing an initiative like this requires an expertise in the software, a design team, and technology providers for specific site elements. In today’s economy, it simply isn’t feasible to hire incremental staff to support such initiatives. So while the relatively new strategy of social media marketing is largely embraced by consumers, it requires staff expertise that is at a premium today. Most agencies are not internally equipped to launch such initiatives without heavy investments in additional personnel and technology infrastructure.
Enter a new business model: a team approach, where agencies and design shops work in tandem with technology providers to get to market faster and more cost-effectively with less business risk for either party. Software-as-a-service (SaaS) providers offer a unique value proposition to agencies; they own the business risks of developing and maintaining stable software. Agencies are then free to focus on what they do best — building and communicating their client’s brand value — while someone else worries about managing the risk and technical complexity of managing the underlying platform. Successful social media marketing requires an experienced partner with a proven platform. This is a far more efficient and cost-effective approach than trying to build a social media environment from scratch.
To ensure a social media partnership between an agency and technology provider, keep in mind these best practices:
• Co-selling, or at least co-planning, should occur at an early stage in the process.This way, the customer, agency and vendor expectations are effectively set and achieved. To begin with, the agency and social media platform provider should meet and fully demo product capability, creative sensibility, and past work so that both sides are familiar enough to give a good top-level overview. Bringing the technology partner into the first client meeting following the pitch assures that the project is set up appropriately from the beginning.
• Clearly delineate each party’s strengths and limitations.
Tomorrow, Value 2.0
Leave a Comment » | 
Blogroll | 
Permalink
Posted by pricepoints
2009 – 5 Trends That Will Change Media
Steve_Rosenbaum over at Always on wrote an amazing insightful post which I simply must share.
While some years I’ll post some thoughts about what may or may not happen in the year ahead, this year – the changes are so clear and the drivers so much in place that I’m going to go out on a limb and say what WILL happen in 2009: trends you can bet on.
1. The Growth of the Curation Economy
As the cost of the creation of content continues to come down, more content creators will come online. This will create a huge influx of unfiltered material, and create a significant demand for filters and editors who can find/sort/select and recommend contextual quality content within verticals. This “Curation” function has the potential to give media enterprises whose current business models are under tremendous pressure a new and important role in the web media world. What makes the Curation Economy so powerful, and so disruptive, is that the core resource required to building a high-quality curated experience is not capital, but knowledge. This will drive an emerging class of content entrepreneurs – people who are able to turn their trusted personal brands into high-quality filtered content destinations. As the number of publishers grows dramatically, content consumers will hunger for new trusted sources. These many creators and consumers on the move will fuel whole new businesses and categories.
2. The Emergence of targeted CPA/ CPC as Contextual Content Revenues
The assumption has always been that as more and more users shifted their media consumption habits from print and TV to the web, big brand advertisers would come along and bring their wallets with them. Well, so far that hasn’t been the case. As Bob Garfield wrote in his prescient “Chaos Scenario” http://adage.com/article?article_id=45561, mainstream cash just hasn’t signed on to this whole ‘new media’ thingy. The result has web sites scrambling to invent new revenue sources, subscription fees, or simply close their doors. But wait – not so fast. Consumers ARE spending money on the web. They’re arriving with intent, finding what they want, and swiping a credit card. This means there IS revenue – just not for big broad unfocused ads. So, watch 2009 as the year that Cost Per Action (CPA) and Cost Per Click (CPC) advertising starts to generate real revenues for content sites. And – don’t count out pre-roll video either. One New York based media co is reporting $40 CPM’s for their pre-roll ads, and they aren’t one of the existing cable channels re-purposing content from linear TV to the web world. This is a real magazine co with original content for the web and a $40 CPM. Stay Tuned!
3. The Merging of eCommerce and Content
It used to be that video content (what was then called ‘Television’) was little more than material used to fill in the space around the ads and attract viewers. Ok, that may sound grim, but it’s true. Content was there to draw ‘eyeballs’ so that large groups of people could be sold stuff. Yikes! That doesn’t sound very nice. Well, a few things have changed. While this Holiday Season was the worse ever for retail, Amazon posted the best sales in their history. Really. So, how did that happen? Well it seems folks who knew what they wanted went to Amazon and searched, and then compared prices, and purchased. This idea of intent driving commerce, rather than advertising creating a ‘demand’ for a particular brand or product, is turning Madison Avenue on its head. But, at the same time – there is some evidence that ecommerce and content are about to switch roles. Sites like Thwoop.com have created children’s destinations with free content, and given themselves a first crack at any purchases that the visitors might want to make. The idea that watching content is expressing ‘intent’ is both novel and explosive. My son likes Ben10, so he watches it on Thwoop.com, and then – well, he asks about buying a Ben10 lunchbox, or shirt, or dvd, or something. Content drives Commerce. Expect to see AmazonTV, EBayTV, LLBeanTV and tons more content channels from ecommerce biggies in 2009.
4. Digital Goods – Consumers begin to pay for content
Digital Goods is a broad concept for anything delivered in code. Music, eBooks, iPhone apps, photos – the list goes on and on. While we’ve seen the idea of ’shareware’ on so many little bits of code for so long, the fact is that 2009 will be the year that Digital Goods will take off. Already the numbers from the iTunes store sales are dramatic – almost a million dollars a day in sale of iPhone Apps. That’s huge. Sure, folks look at the free apps first – but it becomes clear quickly that a few dollars can often get you a much better product. Apple has created a safe, trusted micro-payment economy around iTunes and the fact that only software that is tested gets into their iTunes systems is evidence that the Curation Economy is at play here too. But in 2009 you’ll see more video series, ebooks, photo collections, memberships, and subscriptions gain a foothold. There’s some real world reasons for this – web based digital goods are a better value than their real world counterparts in many cases. And other than the legacy of the physical experience (the paper of The New York Times, the Album Covers of old records, the binding of books) the reality is that digital delivery is better for the planet, and has both the long-tail efficiencies and creative freedom that gives digital creators the ability to lower costs (and therefore price). Middlemen who don’t add value should beware, Digital Goods delivery doesn’t require both a wholesale and a retail seller.
5. Cottage Media Takes Off
Media is a good word. It gets confused with journalism and other more narrow words – but used properly it’s a big tent that includes digital content in all its forms. Historically, Cottage Industries have been small mom and pop operations that run out of someone’s home office. And already we can see the emergence of a number of new voices and sources that are essentially ‘Cottage’ operations. More of the brand name content creators we know and enjoy reading/watching are building their own brands while they remain employed by their big media publishers. In 2009 this will change. While advertising may not be jumping into pure UGC anytime soon, the idea of trusted content brands moving to self-publishing is likely to cause quite a stir. Om Malik was one of the first to make the move – though his operation is clearly much larger than a ‘cottage’ it’s a whole lot smaller than his previous home at Forbes – his network of blogs has already become influential and respected. He’s hardly alone in this regard. Fred Wilson (avc.com) Chris Brogan (http://www.chrisbrogan.com), Michael Arrington (Techcrunch.com) Howard Lindzon (http://www.howardlindzon.com) are all building “Cottage” media businesses, some with a journalism focus, others simply blogging a point of view or to built community or conversation.
2009 will be a year of gut wrenching, dramatic, roller-coast change. Big things will get smaller, or die. Little things will survive and start to grow. Consumers will become creators. Lurkers will become participants. The volume of voices will expand exponentially – and the need for clarity and trusted filters will go from being useful to being essential. Just as MP3s turned the music industry on its ear, and Craigslist turned newspapers upside-down, the emergence of personal publishing and new forms of both trusted and Community Curation will have an immediate and long-lasting impact on media, commerce, community and politics.
2009 will be a year of change. And change is, by its nature, full of surprises. Stay flexible. Stay curious. What’s being constructed is a global knowledge eco-system that has world changing implications… for the better.
Posted by Steve Rosenbaum at Dec 30, 08 08:39 AM
Leave a Comment » | 
Blogroll | Tagged: linkedin | 
Permalink
Posted by pricepoints
For marketers, Web 2.0 offers a remarkable new opportunity to engage consumers.
If only they knew how to do it.
That’s where this article aims to help. We interviewed more than 30 executives and managers in both large and small organizations that are at the forefront of experimenting with Web 2.0 tools. From those conversations and further research, we identified a set of emerging principles for marketing.
See the complete Business Insight report.
What potential marketing opportunities do Web 2.0 applications and tools offer your company? Which Web 2.0 tools have worked well for your company, and which were less successful? Share your thoughts in an online forum with Bruce Weinberg and Salvatore Parise.
But first, a more basic question: What is Web 2.0, anyway? Essentially, it encompasses the set of tools that allow people to build social and business connections, share information and collaborate on projects online. That includes blogs, wikis, social-networking sites and other online communities, and virtual worlds.
Millions of people have become familiar with these tools through sites like Facebook, Wikipedia and Second Life, or by writing their own blogs. And a growing number of marketers are using Web 2.0 tools to collaborate with consumers on product development, service enhancement and promotion. But most companies still don’t appear to be well versed in this area.
So here’s a look at the principles we arrived at — and how marketers can use them to get the best results.
Don’t just talk at consumers — work with them throughout the marketing process.
Web 2.0 tools can be used to do what traditional advertising does: persuade consumers to buy a company’s products or services. An executive can write a blog, for instance, that regularly talks up the company’s goods. But that kind of approach misses the point of 2.0. Instead, companies should use these tools to get the consumers involved, inviting them to participate in marketing-related activities from product development to feedback to customer service.
How can you do that? A leading greeting-card and gift company that we spoke with is one of many that have set up an online community — a site where it can talk to consumers and the consumers can talk to each other. The company solicits opinions on various aspects of greeting-card design and on ideas for gifts and their pricing. It also asks the consumers to talk about their lifestyles and even upload photos of themselves, so that it can better understand its market.
A marketing manager at the company says that, as a way to obtain consumer feedback and ideas for product development, the online community is much faster and cheaper than the traditional focus groups and surveys used in the past. The conversations consumers have with each other, he adds, result in “some of the most interesting insights,” including gift ideas for specific occasions, such as a college graduation, and the prices consumers are willing to pay for different gifts.
Similarly, a large technology company uses several Web 2.0 tools to improve collaboration with both its business partners and consumers. Among other things, company employees have created wikis — Web sites that allow users to add, delete and edit content — to list answers to frequently asked questions about each product, and consumers have added significant contributions. For instance, within days of the release of a new piece of software by the company, consumers spotted a problem with it and posted a way for users to deal with it. They later proposed a way to fix the problem, which the company adopted. Having those solutions available so quickly showed customers that the company was on top of problems with its products.
![Business Insight]](http://s.wsj.net/public/resources/images/OB-CU272_bi_web_DV_20081209131437.jpg)
Peter & Maria HoeyGive consumers a reason to participate.
Consumers have to have some incentive to share their thoughts, opinions and experiences on a company Web site.
One lure is to make sure consumers can use the online community to network among themselves on topics of their own choosing. That way the site isn’t all about the company, it’s also about them. For instance, a toy company that created a community of hundreds of mothers to solicit their opinions and ideas on toys also enables them to write their own blogs on the site, a feature that many use to discuss family issues.
Other companies provide more-direct incentives: cash rewards or products, some of which are available only to members of the online community. Still others offer consumers peer recognition by awarding points each time they post comments, answer questions or contribute to a wiki entry. Such recognition not only encourages participation, but also has the benefit of allowing both the company and the other members of the community to identify experts on various topics.
Many companies told us that a moderator plays a critical role in keeping conversations going, highlighting information that’s important to a discussion and maintaining order. That’s important because consumers are likely to drift away if conversations peter out or if they feel that their voices are lost in a chaotic flood of comments. The moderator can also see to it that consumer input is seen and responded to by the right people within the company.
And, of course, it’s important to make a site as easy to use as possible. For instance, there should be clear, simple instructions for consumers to set up a blog or contribute to a wiki.
Listen to — and join — the conversation outside your site.
Consumers tend to trust one another’s opinions more than a company’s marketing pitch. And there is no shortage of opinions online.
The managers we interviewed accept that this type of content is here to stay and are aware of its potential impact — positive or negative — on consumers’ buying decisions. So they monitor relevant online conversations among consumers and, when appropriate, look for opportunities to inject themselves into a conversation or initiate a potential collaboration.
For example, a marketing manager of a leading consumer-electronics company monitors blogs immediately after a new-product launch in order to understand “how customers are actually reacting to the product.” Other managers keep an eye on sites like Digg.com and Del.icio.us that track the most popular topics on the Web, to see if there’s any buzz around their new products, and whether they should be adjusting, say, features or prices.
In one case, a company found a popular blogger who had spoken highly of the company’s brand. Just prior to launching a new product, the company sent the blogger a free sample, inviting him to review it with no strings attached. The end result: The blogger wrote a favorable review and generated a flood of comments. So the company got nearly free publicity and feedback.
![Business Insight]](http://s.wsj.net/public/resources/images/OB-CU764_bi_web_DV_20081212123245.jpg)
Peter & Maria HoeyResist the temptation to sell, sell, sell.
Many marketers have been trained to bludgeon consumers with advertising — to sell, sell, sell anytime and anywhere consumers can be found. In an online community, it pays to resist that temptation.
When consumers are invited to participate in online communities, they expect marketers to listen and to consider their ideas. They don’t want to feel like they’re simply a captive audience for advertising, and if they do they’re likely to abandon the community.
The head of consumer research for a leading consumer-electronics organization created an online community of nearly 50,000 consumers to discuss product-development and marketing issues. One of the key principles of the community, she says, was “not to do anything about marketing, because we weren’t about selling; we were about conversing.”
In short order, community members not only identified what it was they were looking for in the company’s products, but also suggested innovations to satisfy those needs. The company quickly developed prototypes based on those suggestions, and got an enthusiastic response: Community members asked when they would be able to buy the products and if they would get the first opportunity to buy them. They didn’t have to be sold on anything.
Don’t control, let it go.
In an online community, every company needs to find an effective balance between trying to steer the conversation about its products and allowing the conversation to flow freely. In general, though, the managers we interviewed believe that companies are better off giving consumers the opportunity to say whatever is on their minds, positive or negative. Moderators can keep things running smoothly and coherently, but they shouldn’t always keep the conversation on a predetermined track. The more that consumers talk freely, the more a company can learn about how it can improve its products and its marketing.
See these related articles from MIT Sloan Management Review.
By Josh Bernoff and Charlene Li (Spring 2008)
The authors develop a strategic framework that businesses can use to implement social applications in a number of departments, including research and development, marketing, sales, customer support and operations.
http://sloanreview.mit.edu/smr/issue/2008/spring/01/
By Andrew P. McAfee (Spring 2006)
There is a new wave of business communication tools including blogs, wikis and group messaging software that allow for more spontaneous, knowledge-based collaboration.
http://sloanreview.mit.edu/smr/issue/2006/spring/06/
By Erik Brynjolfsson and Andrew McAfee (Spring 2007)
The authors explore the complementary relationship between traditional managerial tools and the evolving modes of collaboration and communication, such as wikis.
http://sloanreview.mit.edu/smr/issue/2007/spring/16/
By John G. Singer (Fall 2006)
The authors suggest that companies must take a marketing ecosystems view, which shifts away from the logic of “brand” as the primary unit for business strategy.
http://sloanreview.mit.edu/smr/issue/2006/fall/18/
By Fareena Sultan and Andrew J. Rohm (Summer 2008)
The mobile platform provides the perfect mechanism for reaching young consumers.
http://sloanreview.mit.edu/smr/issue/2008/summer/12/
One marketing executive recalled the first time she let an online community created for a client interact with very little control or moderation, resulting in an animated discussion about the look of the company’s product. The client, with great concern, asked. “Who told them [the consumers] they could do this, that they could go this far?” Of course, when this process resulted in totally new packaging that helped boost sales, the client was ecstatic.
As another executive of a company that creates online communities for clients told us: “You have to let the members drive. When community members feel controlled, told how to respond and how to act, the community shuts down.”
Find a ‘marketing technopologist.’
So who should direct a company’s forays into Web 2.0 marketing? A number of managers identified an ideal set of skills for an executive that go beyond those of a typical M.B.A. holder or tech expert. We coined the term marketing technopologist for a person who brings together strengths in marketing, technology and social interaction. A manager said, “I’d want to see someone with the usual M.B.A. consultant’s background, strong interest in psychology and sociology, and good social-networking skills throughout the organization.”
Foot soldiers need to be carefully selected as well. One large technology company weighs employees’ proven skills to choose writers for blogs that are read by consumers. The company has long used blogs internally to help employees discuss technical issues, products, and company and industry topics. When it decided to use blogs to raise its profile online, it recruited those who had shown the most skill at blogging within the company. The company currently has about 15 employees who blog publicly, mostly on technology trends, and is recruiting more the same way. Meanwhile, the bloggers plan to meet occasionally to share the lessons learned from their experiences.
Embrace experimentation.
One Web 2.0 strategy does not fit all, and sometimes the best way to find out what’s best for a given company is to try some things out and see what happens.
Blogs, wikis and online communities are among the tools that companies are most commonly using for marketing, but there are other ways to reach consumers. Some of the companies we talked with have gotten their feet wet in the online virtual world Second Life, where millions of users interact with each other through avatars. Companies can sell their goods and services and sponsor events in Second Life just as they do in the real world; one sponsored a contest for the best avatar.
Others are considering new ways to use more-familiar tools. For instance, many companies have long used instant messaging on their Web sites to allow shoppers to chat with customer-service representatives. One executive we spoke with said he would like to experiment with allowing consumers to chat with each other as they shop on his company’s site.
—Dr. Parise is an assistant professor of technology, operations and information management at Babson College in Wellesley, Mass. Dr. Guinan is an associate professor of technology, operations and information management at Babson College. Dr. Weinberg is chairman of the marketing department and an associate professor of marketing and e-commerce at Bentley University in Waltham, Mass. They can be reached at reports@wsj.com.
Leave a Comment » | Blogroll, Strategy, Web 2.0 | Permalink
Posted by pricepoints
Reprinted
October 2nd, 2008 · 19 Comments
I, for one, try to practice what I preach by keeping up with how my output reverberates in the blogosphere. So I noticed this recent post by Blake Cahill at Visible Technologies referencing a note I recently released called Social Media Delivers Marketing Intelligence (subscription required) that examined the burgeoning world of social media monitors. If you’re a marketer or an agency, this is a topic you should know about.
This made me wonder whether social media monitoring vendors in general are mining the social net for references to their own products. So here’s simple – and, yes, self-serving – test: check in below if you are monitoring the net for blog posts (however obscure) that mention your social media monitoring service. Or, if let me know if I’ve missed you.
How many can say “we’re listening?”
1st2c, Biz360, BrandIntel, BuzzLogic, Nielsen Buzzmetrics, CIC, Clarabridge, Collective Intellect, Converseon, CoreX Technologies, Crawdad Technologies, CSC NameProtect, CustomScoop, TNS Cymfony, Echo Research, Envisional, Factiva, Kaava, Market Sentinel, MotiveQuest, Networked Insights, New Media Strategies, Onalytica, Opinmind, Popularmedia, Radian6 Technologies, RelevantNoise, ScoutLabs, SentiMetrix, Techrigy, Trackur, Umbria, Unbound Technologies, Visible Technologies, Waggener Edstrom Narrative Network
Technorati Tags: Social Media Monitors,Social Media,Marketing Intelligence,Brand Monitoring
Tags: Uncategorized
19 responses so far ↓
· 1 Mike Spataro // Oct 2, 2008 at 11:36 am
We’re listening Andrew, all the time!
· 2 David Passiak // Oct 2, 2008 at 11:40 am
Equally interesting are the surprisingly large number of companies who advocate social media engagement and monitoring that have incredibly inactive blogs.
· 3 Blake Cahill // Oct 2, 2008 at 12:13 pm
Andrew – Should be a good experiment. Looks like some of my East Coast colleagues beat me to the punch here. Hope you here from Matt at Wired.
Cheers,
Blake Cahill
Visible Technologies
· 4 Marcel LeBrun // Oct 2, 2008 at 10:16 pm
Hi Andrew,
Radian6 is listening!
By the way, I commented on this post earlier today on the Gartner Media Industry Blog, but the comments are not showing up – are they moderated?
Regards,
Marcel
· 5 Bill Tuohig // Oct 3, 2008 at 2:51 am
Hi Andrew – While we at J.D. Power & Associates (formerly Umbria) tend to focus on deeper analyses to address strategic marketing issues, we too are listening! Look forward to your ongoing analysis.
· 6 Flemming Madsen // Oct 3, 2008 at 7:59 am
Onalytica is listening… and analysing and measuring and forecasting and……
· 7 Steve Dodd // Oct 3, 2008 at 6:33 pm
Proving that some excellent providers who you didn’t even list are paying attention, very close attention.
· 8 Jerry Needel // Oct 3, 2008 at 7:04 pm
Hi Andrew -
Nielsen Online’s BuzzMetrics group is listening.
Enjoy the weekend.
-Jerry
· 9 Alecia O’Brien // Oct 3, 2008 at 11:32 pm
dna13 are monitoring – from the PR News Digital Best Practices Summit in NYC..
· 10 Adam Green // Oct 4, 2008 at 7:19 am
VibeMetrix.com is listening. Does this mean you’ll include us in your list?
· 11 Valerie Combs // Oct 6, 2008 at 1:39 pm
Woops – we responded last week to the post at a different URL. BuzzLogic is here. Great work on the report, Andrew. We just posted some of our reactions – http://www.buzzlogic.com/blog/2008/10/gartner_challenge_whos_listeni.html
-Valerie
· 12 Leslie Bradshaw // Oct 6, 2008 at 4:24 pm
Andrew — I noticed that a number of comments have dropped from this post that were up last week. I was hoping to use the collective effort as an A-1 example of the power of tagging, perhaps you could help me find the other dozen or so posts that were up and now appear to be gone? I notice this because of both the # you mention in your subsequent post does not match up and because my comment (#6, but who’s counting… heheh) is no longer up.
You have my email — would love to hear back either in the comments or one-on-one.
Tag, YOU’RE it!
Best,
Leslie
Communications Manager
New Media Strategies
· 13 Leslie Bradshaw // Oct 7, 2008 at 4:11 pm
Hi Hi… Coming back around, I am answering my own question. Here is the original post in which we all answered:
http://blog.gartner.com/blog/media.php?x=0&itemid=3920
Thanks so much once again. Looking forward to the next “experiment.”
Best Regards,
Leslie
· 14 Simon McDermott // Oct 8, 2008 at 11:34 am
Very good… I get the feeling though it would be better if more brands were listening and commenting on their experiences with the vendors :)Simon McDermott, CEO Attentio
· 15 The Watchdogs are Alert! // Oct 8, 2008 at 2:59 pm
[...] experimental call-out to social media monitors produced an eye-opening result: 27 responses in just over 24 hours from social media monitor [...]
· 16 Neil Hartley // Oct 8, 2008 at 6:27 pm
Hi Andrew – we monitor social media for sure Andrew although our solution is deep analysis (to provide actionable customer insight from social media) rather than a monitoring service. Please check out our blog (http://customerinsightblog.wordpress.com) for examples of recent actionable insight gleaned from social media (for example Dunkin Donuts insight from Yelp!). Please add Leximancer and http://www.thecustomerinsightportal.com to your list. Regards, Neil
· 17 Jon Erickson // Oct 12, 2008 at 12:47 pm
This looks like the site got republished and I want to make sure that SM2 from Techrigy’s response was properly noted on the original post here: http://blog.gartner.com/blog/media.php?x=0&itemid=3920.
· 18 Giles Palmer // Oct 13, 2008 at 8:22 am
deliberately not responding due to glaring omission in the list !
· 19 John Stone // Nov 18, 2008 at 11:36 pm
Hello Andrew – memories from Viant days. Interesting about your Dogfood reference. we launched http://www.projectdogfood.com/
in the Spring leading up to the New marketing Summit http://www.gonewmarketing.com/
Leave a Comment » | Social Media | Permalink
Posted by pricepoints
You are currently browsing the pricepoints 2.0 blog archives for January, 2009.
Future Lab | Aaron on Forrester: Agencies Need to be… |
 | pricepoints on Stupidity Marketing |
| pricepoints on Stupidity Marketing |
|
