The new phonebooks are here!! The new phonebooks are here!

Being a fan of “The Jerk” hopefully not being one, I certainly felt like one when two new books showed up on my doorstep last week. Ok, more emphasized with the excitement of the new arrival.

Groundswell is a book by two Forrester analysts with practical, data-based strategies for companies that want to harness the power of social technologies like blogs, social networks, and YouTube. Featuring 25 full case studies, a complete road map for social strategy, and data from around the world. Learn more about the book, download an excerpt, or see our reviews.

Here Comes Everybody by Clay Shirky (adjunct professor in NYU’s graduate Interactive Telecommunications Program (ITP), where he teaches courses on the interrelated effects of social and technological network topology — how our networks shape culture and vice-versa.

Shirky is at his best deconstructing Web failures like Wikitorial, the Los Angeles Times‘s attempt to facilitate group op-ed writing. Readers will appreciate the Gladwellesque lucidity of his assessments on what makes or breaks group efforts online. From Publishers Weekly

Groundswell is great. More a validation and confirmation of what I have been absorbing and implementing for clients over the past 12 months. Forrester is a perennial favorite in terms the analyst’s perspective and research based insight. I would strongly recommend the book and any/all of their blogs. More later….

Importantly, I have set my blog post window to a minimum size to keep the posts succinct. As opposed to Joseph Biden, I have never been accused of being loquacious in person.

However, being a guy who loves to evangelize, coach and teach (when appropriate), I have been using my blog (and the written word in general) to be a bit more in-depth overviews or simply sharing key strategic content and insights that say it as well I as I could. .. going to change that up a bit.

Twitter is for water cooler sound bites and pricepoint thought starters.

“This is the kind of information that could make be somebody!”   Navin R. Johnson


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