Thanks to Jerimiah Owyang at Forrester. This sums up at least one of the key social media topics of the year. Influence and conversation acceleration.
I happened to stumble into Kmart in my local area, went for the Motrin and created this mashup. Popart? Brand Mashup? A case study in a jpg? You be the judge.
If you’re not familiar with how these two brands are related, read the Motrin Moms backstory (they have recently removed the apology from the corporate homepage), and the Kmart sponsored post story.
In reality, when these debacles happen, they are actually brand opportunities. several of the companies on my punk’d list have been able to turn this to their advantage.