Which Social Media Monitors Eat Their Own Dog Food?

October 2nd, 2008 · 19 Comments

I, for one, try to practice what I preach by keeping up with how my output reverberates in the blogosphere. So I noticed this recent post by Blake Cahill at Visible Technologies referencing a note I recently released called Social Media Delivers Marketing Intelligence (subscription required) that examined the burgeoning world of social media monitors. If you’re a marketer or an agency, this is a topic you should know about.

This made me wonder whether social media monitoring vendors in general are mining the social net for references to their own products. So here’s simple – and, yes, self-serving – test: check in below if you are monitoring the net for blog posts (however obscure) that mention your social media monitoring service. Or, if let me know if I’ve missed you.

How many can say “we’re listening?”

1st2c, Biz360, BrandIntel, BuzzLogic, Nielsen Buzzmetrics, CIC, Clarabridge, Collective Intellect, Converseon, CoreX Technologies, Crawdad Technologies, CSC NameProtect, CustomScoop, TNS Cymfony, Echo Research, Envisional, Factiva, Kaava, Market Sentinel, MotiveQuest, Networked Insights, New Media Strategies, Onalytica, Opinmind, Popularmedia, Radian6 Technologies, RelevantNoise, ScoutLabs, SentiMetrix, Techrigy, Trackur, Umbria, Unbound Technologies, Visible Technologies, Waggener Edstrom Narrative Network

Technorati Tags: Social Media Monitors,Social Media,Marketing Intelligence,Brand Monitoring

Tags: Uncategorized
19 responses so far ↓

· 1 Mike Spataro // Oct 2, 2008 at 11:36 am

We’re listening Andrew, all the time!

· 2 David Passiak // Oct 2, 2008 at 11:40 am

Equally interesting are the surprisingly large number of companies who advocate social media engagement and monitoring that have incredibly inactive blogs.

· 3 Blake Cahill // Oct 2, 2008 at 12:13 pm

Andrew – Should be a good experiment. Looks like some of my East Coast colleagues beat me to the punch here. Hope you here from Matt at Wired.

Blake Cahill
Visible Technologies

· 4 Marcel LeBrun // Oct 2, 2008 at 10:16 pm

Hi Andrew,
Radian6 is listening!

By the way, I commented on this post earlier today on the Gartner Media Industry Blog, but the comments are not showing up – are they moderated?


· 5 Bill Tuohig // Oct 3, 2008 at 2:51 am

Hi Andrew – While we at J.D. Power & Associates (formerly Umbria) tend to focus on deeper analyses to address strategic marketing issues, we too are listening! Look forward to your ongoing analysis.

· 6 Flemming Madsen // Oct 3, 2008 at 7:59 am

Onalytica is listening… and analysing and measuring and forecasting and……

· 7 Steve Dodd // Oct 3, 2008 at 6:33 pm

Proving that some excellent providers who you didn’t even list are paying attention, very close attention.

· 8 Jerry Needel // Oct 3, 2008 at 7:04 pm

Hi Andrew –

Nielsen Online’s BuzzMetrics group is listening.

Enjoy the weekend.

· 9 Alecia O’Brien // Oct 3, 2008 at 11:32 pm

dna13 are monitoring – from the PR News Digital Best Practices Summit in NYC..

· 10 Adam Green // Oct 4, 2008 at 7:19 am

VibeMetrix.com is listening. Does this mean you’ll include us in your list?

· 11 Valerie Combs // Oct 6, 2008 at 1:39 pm

Woops – we responded last week to the post at a different URL. BuzzLogic is here. Great work on the report, Andrew. We just posted some of our reactions – http://www.buzzlogic.com/blog/2008/10/gartner_challenge_whos_listeni.html


· 12 Leslie Bradshaw // Oct 6, 2008 at 4:24 pm

Andrew — I noticed that a number of comments have dropped from this post that were up last week. I was hoping to use the collective effort as an A-1 example of the power of tagging, perhaps you could help me find the other dozen or so posts that were up and now appear to be gone? I notice this because of both the # you mention in your subsequent post does not match up and because my comment (#6, but who’s counting… heheh) is no longer up.

You have my email — would love to hear back either in the comments or one-on-one.

Tag, YOU’RE it!


Communications Manager
New Media Strategies

· 13 Leslie Bradshaw // Oct 7, 2008 at 4:11 pm

Hi Hi… Coming back around, I am answering my own question. Here is the original post in which we all answered:


Thanks so much once again. Looking forward to the next “experiment.”

Best Regards,

· 14 Simon McDermott // Oct 8, 2008 at 11:34 am

Very good… I get the feeling though it would be better if more brands were listening and commenting on their experiences with the vendors :)Simon McDermott, CEO Attentio

· 15 The Watchdogs are Alert! // Oct 8, 2008 at 2:59 pm

[…] experimental call-out to social media monitors produced an eye-opening result: 27 responses in just over 24 hours from social media monitor […]

· 16 Neil Hartley // Oct 8, 2008 at 6:27 pm

Hi Andrew – we monitor social media for sure Andrew although our solution is deep analysis (to provide actionable customer insight from social media) rather than a monitoring service. Please check out our blog (http://customerinsightblog.wordpress.com) for examples of recent actionable insight gleaned from social media (for example Dunkin Donuts insight from Yelp!). Please add Leximancer and http://www.thecustomerinsightportal.com to your list. Regards, Neil

· 17 Jon Erickson // Oct 12, 2008 at 12:47 pm

This looks like the site got republished and I want to make sure that SM2 from Techrigy’s response was properly noted on the original post here: http://blog.gartner.com/blog/media.php?x=0&itemid=3920.

· 18 Giles Palmer // Oct 13, 2008 at 8:22 am

deliberately not responding due to glaring omission in the list !

· 19 John Stone // Nov 18, 2008 at 11:36 pm

Hello Andrew – memories from Viant days. Interesting about your Dogfood reference. we launched http://www.projectdogfood.com/
in the Spring leading up to the New marketing Summit http://www.gonewmarketing.com/


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