Google+ is finding its way into every Google product, and AdWords is no exception. Starting today, AdWords advertisers can easily highlight their Google+ follower counts in their enhanced campaigns. On average, Google says, ads with these follower counts have “a 5-10% higher click-through rate” than regular ads.
To be eligible to show these annotations, businesses need to have a Google+ page with a verified URL, and the Google+ page needs to have “recent, high-quality posts and a significant number of followers, meaning 100 for most businesses.” These new social annotations are automatic for all enhanced campaigns and won’t incur any additional cost.
Showing follower counts in ads isn’t totally new, of course. Google launched its…
View original post 107 more words