How Brands Can Increase Their CRO with Amazon Keywords

I bookmarked How Brands Can Increase Their CRO with Amazon Keywords on Medium.

One of the best ways any business can succeed in the world today is by implementing the right tactics needed to rank higher on search engines. Google receives over 63,000 searches per second every given day and with millions of webpages published each day. Search engines choose the highest ranking webpages to appear on the first page — to provide the searcher with relevant information. How brands can increase their conversion rate optimization (CRO) with Amazon keywords will become more and more relevant.

These pages on Amazon are ranked based on the words used by the searcher. This keyword strategy explains why keywords must also be implemented in your Amazon product page. You want to ensure that your product and page is ranked high enough that your prospective buyers can locate you — quickly.

Amazon SEO Keyword Research
If a product on Amazon contains all the search terms a user or prospective buyer use, it will be easily found and will have a higher selling chance to products without the important search terms or keywords. Proper keyword research can help your SEO rank higher, which increases your Customer Rate Optimization (CRO).

To get the best of this, simply brainstorm a list of possible keywords that relate to your product or think of terms that your customer can search for in search engines in order to find you. Then, you can use a Keyword Research Tool for Amazon like Amazon autocomplete, which works exactly like Google autocomplete, as it helps generate relevant keywords that searchers often use and can be implemented into your product page.

There are also other Keyword research Tools like Google Wonder Wheel, SEMrush, Moz Keyword Explorer, Google Trends and WordStream. These tools will help provide a list of related keywords that you can use in your Amazon page

How Brands Can Increase Their CRO with Amazon Keywords?
Here are a few proven ways that can help brands improve their Customer Rate Optimization.

Use Keyword Planner
The keyword planner is used to research and analyze a list of keywords and is proven to be extremely relevant for SEO. It helps the user develop new concepts and terms used by prospective buyers on search engines that the user probably didn’t think of. With this planner, you can further categorize similar keywords in a group listing. You could also use the search volume statistics to decide the best high-ranking keywords to use on your page.

Make a List of Keywords
As mentioned earlier, proper keyword research could help your SEO rank higher. Make a simple list of keywords used by prospective buyers and then, develop them using the Keyword Research Strategy explained earlier. Use a spreadsheet to organize your keyword research in groups and categories, aligning them according to how they rank, from the highest to the lowest.

For each keyword, track the local search volume, global search volume and the percentage of difficulty in each keyword. A keyword would be easier to rank in search engines if it has a lower percentage. This will help you create a keyword research spreadsheet that would be helpful in the long run.

In addition, if you have a category page on Amazon, with subcategory pages for products in the same line, you could create a list of keywords for each of these subcategories. These keywords will have terms related to each subcategory and the parent category. This might cost you a lot of time and effort but once you have everything together on a spreadsheet, it will help improve your marketing and help you gain traction faster.

Use the Keywords Where they Really Matter
To make it clear to search engines what your content is about, your keywords must be placed strategically. Some of the places where the keywords matter includes:

Title tags:
This is the most important of all; ensure your long-tail keyword appears on your title tag.
Description meta tags:
This is what search engines display with respect to your content to make it attractive for readers to click.
Page and post URL slugs:
Avoid unnecessary words in your URL slugs and edit them to include relevant short-tail keywords.
Content and keyword density:
Keywords should be integrated within the page content.
Internal links and anchor text:
Use keyword-rich anchor texts with your internal links, as it helps search engines understand what the link embedded in the anchor text is about.
Use Amazon Backend Keywords Field
This can be used to include all relevant keywords that you couldn’t fit into the title and content of the page. It could also be the best place for keyword variations that shouldn’t be seen but are also relevant. An example of this is possible misspellings of your brand or products and related terms that searchers are likely to use. This will help them find you regardless of the misspelling.

Conclusion

Amazon is known to be the top online marketplace, as over 50% of shoppers preferably shop on Amazon. To get the best from this and increase your CRO, ensure you implement the right Amazon Keyword Research Strategy to help attract a higher page rank and more visitors, which will help improve sales over time.

Tags:
#Amazon#CRO#e-commerce#page rankings#SEO

Thank you Michael Usiagwu!
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Michael Usiagwu is a Content Creator at seopow.net.A link building agency that provides premium content marketing and SEO services to help businesses improve their online visibility and growth. He can be reached via michael@seopow.net

Amazon rolls out customer demographic analytics for third-party sellers

Amazon is now giving third-party sellers access to aggregate demographic information about customers, including age, income, gender and marital status.

It’s part of an effort from Amazon to give more information to sellers using its third-party seller platform, Seller Central. The company noted some of these moves in a news release Tuesday that highlighted newly launched Amazon Brand Analytics, including insight on popular search terms and comparable products; a promotional Fulfilled by Amazon monthly storage and removal fee waiver; personalized guidance on how to sell globally, and educational tools for sellers. Kiri Masters, CEO of Amazon agency Bobsled Marketing, said news of the move emerged on a from a seller late last week; Amazon confirmed to Digiday that demographic analytics were made available to sellers in the U.S. last Thursday.

According to Amazon, Amazon Brand Analytics, including the customer demographics report, is available to “eligible brand owners” who are enrolled in Brand Registry. Currently, the feature is only available to sellers who own a brand or who serve as an agent, representative, or manufacturer of a brand.

For third-party sellers on Amazon, unlocking free customer demographics information addresses one of the biggest pain points of selling on Amazon’s marketplace: limited access to customer data. While brand analytics offer information about keyword searches, how popular keywords are, click and conversion share, information about who customers were was virtually nonexistent before, said Ryan Williams, director of finance for Rise Brewing. With limited customer data, it’s been challenging for many Amazon sellers to market to customers and would-be customers who peruse or buy items via Amazon.

The insights acquired from the demographics tool will have an impact on broader marketing strategies that go beyond Amazon, said Williams, who said he began accessing the feature on Tuesday.

“This really helps with your marketing strategy, not just on Amazon but outside of Amazon as well,” said Williams. “We’re constantly asked by investors who we should focus on, and beyond Google Analytics, those questions are not always easy to answer.”

For Brian Hemmert, chief marketing officer at Fat Snax, the added insights are a positive move from Amazon, but not enough to abandon growing Fat Snax’ own e-commerce site.

“It’s still crucial to have our own direct channels through our site,” he said.

Twenty-two percent of 73 marketers surveyed by Digiday this April plan to move work rom agencies to consultancies.

Agencies working with Amazon, however, say the motivations behind the new analytics tool aren’t only to benefit smaller sellers. Amidst recent reports that Amazon wants to move some sellers away from the wholesale platform to Seller Central, agency executives say what’s at play is a strategy to promote Seller Central by giving third-party sellers access to data they would have to pay for if they used Vendor Central. Brands that sell through Vendor Central have to pay for demographic data as part of a subscription to Amazon Retail Analytics (ARA) Premium, which can reportedly cost as much as $30,o00 per year (ARA basic, which is free, offers reports on business metrics including sales and inventory levels). But according to the company, brand analytics are less relevant to the vendor model since Amazon is handling the listings.

“I don’t know if I would characterize it as a win — it’s an incentive for larger sellers to move to Seller Central,” said Fred Killingsworth, CEO of Amazon-specialized agency Hinge, who added that moving more sellers to Seller Central lets Amazon divert resources from seller relationships within Vendor Central. “Amazon is a tech platform; the vendor relationship requires a lot more humans to be involved in the process, given expectations Amazon is going to provide help.”

Meanwhile, additional analytics are a powerful tool to justify additional investments in Amazon’s advertising platform.

“With brand analytics, the new demographics that came out in the past few days are a case for more ad spend on Amazon,” said Masters.

 Suman Bhattacharyya