AR and VR Set to Revolutionize E-Commerce

It is obvious that any technology that helps to attract more customer engagement and increases the sale is likely to be more selected by the e-commerce companies. Most of the technology innovations which drive incremental improvements will be packaged and sold as a niche product.

A technology that touches core human experience and changes human actions is truly revolutionary.

Such is the artificial intelligence and virtual reality in the world of digital markets. We have seen a huge craze in the e-commerce development company when it comes to AR and VR as these technologies have almost blurred the line of real and virtual user experience.

The AR and VR are considered as the disruptive digital technologies which are used to define, develop and deploy the product rapidly to deliver new experiences for improving the customer journey. You may wonder how it does that? Then let us look at some crucial and attractive aspects which are utilized by the e-commerce websites to give added customer experience.

#1  Virtual Shopping Experience

Imagine a customer visiting the shop and trying on various clothes to choose the best option. The customer is gushing here and there to try on all the varieties of the clothes. At some point, he or she gets tired or exhausted and ends up leaving the store or buy something which does not meet up to their expectations. This can disappoint the client and restrict them next time from shopping or coming to your store. Such incidents can turnover the customer and make a loss.

Instead, you try the newest trend in experiencing better shopping which is VR gears. It allows you to visualize the whole store products virtually. You can feel the fabric and color of the cloth which lets you decide if you want to purchase the product or not. Such devices can help to hike your customer engagement and let your store flaunt their best items.

#2  Less Time Consuming

By utilizing such devices it allows the customers to explore more products along with saving a whole bunch of time. When you give more options to the customers in less time, it is likely expected that they end up buying more than their wishlists which ultimately raises the store profit. With less time and more profit earnings, the e-commerce store owners are going to explore more of the VR devices and future innovations.

#3  Virtual Dressing Room

The artificial intelligence has come up with a new shopping experience by giving the facility of virtual showrooms at home. All the customer requirements are taken into consideration and given the variant shopping experience as per their ideas. The AR gives a next level satisfaction to the customer while shopping as all you are required to do is just go with the specific website or an application.

Enter the preferences and there you go — better customer engagement and experience. It allows visualizing the virtual clothes on you at your home anytime. This comes with an option to choose from a wide range of clothes and try on endlessly until you end up choosing your favorite one. This allows increasing customer satisfaction which will directly hike customer engagement.

Examples of AR and VR products in the market today

The world famous brands like Amazon, Alibaba and eBay have already come up with the augmented reality technology to expand their business that can lead to massive turnovers. Other companies have also begun to explore these technologies which can help retailers with their store.

Blippar:

A platform that utilizes images for primary use and deploys it on the mobile for AR technology. It helps the retailer to use AR to reach out to new customers by marketing with custom ads, billboards, newspapers and much more. One of the impressive marketing of Blippar was organized by Oreo with Walmart where the customers can determine next Oreo flavors.

Total Immersion:

It is a global company servicing some of the top clients like Toyota, Paramount Pictures, eBay and much more. By offering virtual try on and effective augmented reality solutions for e-commerce; they also provide retail brand marketing and mobile e-commerce.

Exciting Times Ahead

We can conclude from the above trends that artificial intelligence and virtual reality is definitely going to bring a lot more change in the future by making people’s lives easier and a lot more digital. It is exciting for the store owners as it helps to achieve the ultimate satisfaction which is more crucial than any other aspect.

The e-commerce stores are furthermore seen digitizing to enable their customers to experience the virtual shopping at their convenient time and suitable place.  We can expect a lot more from these technologies to enter our lives and come up with the new innovations to excite the people.

As the AR and VR technology will start to become more open and standardized, the companies in the e-commerce fields will do well to adopt them in order to gain a competitive edge.

Thank you Olivia Diaz

Olivia Diaz is working in a Magento development company- etatvasoft.com Being a tech geek, she keeps a close watch over the industry focusing on the latest technology news and gadgets.

Linden Lab launches open beta for social VR platform Sansar

Linden Lab has opened the creator beta version of its Sansar social virtual reality platform to the public. It’s all part of a larger vision to bring us the Metaverse, the immersive virtual world that sci-fi fans have dreamed about for decades.

After four years of development, the San Francisco company that brought us the Second Life virtual world is now moving into VR with Sansar, which already has hundreds of user-generated VR experiences available in the Sansar marketplace.

Sansar empowers just about anyone — individuals, communities, schools, studios, corporations, brands, and others — to easily create, share, and ultimately sell immersive 3D social experiences for consumers to enjoy, said Bjorn Laurin, vice president of product for Sansar, in an interview with GamesBeat.

“It’s a very exciting day for us that represents four years of work,” he said.

Sansar’s open beta comes just days after another social VR platform, AltspaceVR, announced it was shutting down on August 3. That company had 35,000 users, but it ran out of money. Such is the nature of the VR market, which is taking off more slowly than people hoped. Sansar will still have plenty of rivals, such as Roblox, Facebook, and others.

Sansar is available on the HTC Vive VR headset, the Oculus Rift, and Windows PCs. While Second Life exists as a virtual world that you have to log into, Sansar is a collection of experiences. Creators can build an experience and share it as a link on social media, and people can go directly into it. That makes Sansar creations much more accessible to everybody, Laurin said.

“Sansar democratizes social VR,” said Ebbe Altberg, CEO of Linden Lab, in a statement. “Until now, complexity and cost [have] limited who could create and publish in this medium, and Sansar dramatically changes that. It’s been inspiring to see the thousands of virtual creations that have already published with Sansar during our limited preview, and I’m looking forward to the explosion of creativity we’ll see now that we’ve opened the doors in beta.”

At opening, Sansar’s Atlas directory already has hundreds of virtual experiences, including multiplayer games, recreations of historic sites and landmarks, art installations, movie theaters, museums, narrative experiences, jungle temples, 360-degree video domes, sci-fi themed hangouts, and more.

Creators invited to the platform during a limited-access preview have published thousands of amazing public and private experiences, and with the opening of beta today, the world is now invited to join them. More than 14,000 people applied, but Linden Lab limited the number to about 3,000.

Linden Lab developed tools that make creating things in Sansar more intuitive. It has drag-and-drop editing, making it easy to create a scene with assets imported from common 3D modeling tools or purchased from the Sansar Store.

With the push of a button, creations become hosted multi-person experiences that consumers using VR head-mounted displays (HMDs) — as well as desktop mode on PCs — can enjoy. Every Sansar experience has a unique link that people can share via Facebook, Twitter, email, and blogs.

Each instance of an experience is currently set to allow 35 concurrent avatars, and automated instancing will enable creators to reach unlimited audiences. Laurin said that will hit 100 avatars per instance by the end of the year.

Many thousands of creations are already in existence, but not everyone has made their experiences public, Laurin said.

Avatars, or your personalized characters, have a wide variety of customization options. Sansar also provides rich social interactions without requiring additional hardware like cameras and trackers. An integration with Speech Graphics’ technology provides accurate avatar lip-syncing and facial animations, driven in real time as users speak into the microphones on their HMDs or audio headsets. Through VR hand controllers, avatars can realistically mirror people’s hand and arm movements, thanks to an integration of IKinema’s RunTime middleware, the full-body inverse kinematics technology.

With Sansar, creators can earn money from their virtual creations by selling them in the Sansar Store. In the future, creators will also be able to rent or charge for access to their experiences. At the opening of beta, the Sansar Store features thousands of items for sale from creators around the world.

A relationship with TurboSquid provides creators with access to hundreds of additional high-quality 3D models in the Store today, with thousands more being added in the coming months. Planned integration with TurboSquid’s StemCell initiative will make it easy for TurboSquid’s community of 3D modelers to immediately upload and sell their creations in the Sansar Store, further augmenting the assets readily available to Sansar creators.

Sansar is free to use, with additional capacity and customer support available to creators through paid subscriptions, starting at $9.99 per month. Linden Lab started in 1999, and its Second Life platform became the largest-ever virtual world filled entirely with the creations of its users.

With Sansar, the company wanted to make the experience more accessible and reach broader audiences.

“For those who are familiar with 3D creation, it could take a day or two to make an experience,” Laurin said. “But everyone can do it. I was walking around in a VR redwood forest the other day, and we got lost in it. That’s how big the experiences can become. We will see exciting things in the weeks and months and years ahead.”

Thank you Dean Takahashi!