It is obvious that any technology that helps to attract more customer engagement and increases the sale is likely to be more selected by the e-commerce companies. Most of the technology innovations which drive incremental improvements will be packaged and sold as a niche product.
A technology that touches core human experience and changes human actions is truly revolutionary.
Such is the artificial intelligence and virtual reality in the world of digital markets. We have seen a huge craze in the e-commerce development company when it comes to AR and VR as these technologies have almost blurred the line of real and virtual user experience.
The AR and VR are considered as the disruptive digital technologies which are used to define, develop and deploy the product rapidly to deliver new experiences for improving the customer journey. You may wonder how it does that? Then let us look at some crucial and attractive aspects which are utilized by the e-commerce websites to give added customer experience.
#1 Virtual Shopping Experience
Imagine a customer visiting the shop and trying on various clothes to choose the best option. The customer is gushing here and there to try on all the varieties of the clothes. At some point, he or she gets tired or exhausted and ends up leaving the store or buy something which does not meet up to their expectations. This can disappoint the client and restrict them next time from shopping or coming to your store. Such incidents can turnover the customer and make a loss.
Instead, you try the newest trend in experiencing better shopping which is VR gears. It allows you to visualize the whole store products virtually. You can feel the fabric and color of the cloth which lets you decide if you want to purchase the product or not. Such devices can help to hike your customer engagement and let your store flaunt their best items.
#2 Less Time Consuming
By utilizing such devices it allows the customers to explore more products along with saving a whole bunch of time. When you give more options to the customers in less time, it is likely expected that they end up buying more than their wishlists which ultimately raises the store profit. With less time and more profit earnings, the e-commerce store owners are going to explore more of the VR devices and future innovations.
#3 Virtual Dressing Room
The artificial intelligence has come up with a new shopping experience by giving the facility of virtual showrooms at home. All the customer requirements are taken into consideration and given the variant shopping experience as per their ideas. The AR gives a next level satisfaction to the customer while shopping as all you are required to do is just go with the specific website or an application.
Enter the preferences and there you go — better customer engagement and experience. It allows visualizing the virtual clothes on you at your home anytime. This comes with an option to choose from a wide range of clothes and try on endlessly until you end up choosing your favorite one. This allows increasing customer satisfaction which will directly hike customer engagement.
Examples of AR and VR products in the market today
The world famous brands like Amazon, Alibaba and eBay have already come up with the augmented reality technology to expand their business that can lead to massive turnovers. Other companies have also begun to explore these technologies which can help retailers with their store.
A platform that utilizes images for primary use and deploys it on the mobile for AR technology. It helps the retailer to use AR to reach out to new customers by marketing with custom ads, billboards, newspapers and much more. One of the impressive marketing of Blippar was organized by Oreo with Walmart where the customers can determine next Oreo flavors.
It is a global company servicing some of the top clients like Toyota, Paramount Pictures, eBay and much more. By offering virtual try on and effective augmented reality solutions for e-commerce; they also provide retail brand marketing and mobile e-commerce.
Exciting Times Ahead
We can conclude from the above trends that artificial intelligence and virtual reality is definitely going to bring a lot more change in the future by making people’s lives easier and a lot more digital. It is exciting for the store owners as it helps to achieve the ultimate satisfaction which is more crucial than any other aspect.
The e-commerce stores are furthermore seen digitizing to enable their customers to experience the virtual shopping at their convenient time and suitable place. We can expect a lot more from these technologies to enter our lives and come up with the new innovations to excite the people.
As the AR and VR technology will start to become more open and standardized, the companies in the e-commerce fields will do well to adopt them in order to gain a competitive edge.
Thank you Olivia Diaz
I bookmarked How Brands Can Increase Their CRO with Amazon Keywords on Medium.
One of the best ways any business can succeed in the world today is by implementing the right tactics needed to rank higher on search engines. Google receives over 63,000 searches per second every given day and with millions of webpages published each day. Search engines choose the highest ranking webpages to appear on the first page — to provide the searcher with relevant information. How brands can increase their conversion rate optimization (CRO) with Amazon keywords will become more and more relevant.
These pages on Amazon are ranked based on the words used by the searcher. This keyword strategy explains why keywords must also be implemented in your Amazon product page. You want to ensure that your product and page is ranked high enough that your prospective buyers can locate you — quickly.
Amazon SEO Keyword Research
If a product on Amazon contains all the search terms a user or prospective buyer use, it will be easily found and will have a higher selling chance to products without the important search terms or keywords. Proper keyword research can help your SEO rank higher, which increases your Customer Rate Optimization (CRO).
To get the best of this, simply brainstorm a list of possible keywords that relate to your product or think of terms that your customer can search for in search engines in order to find you. Then, you can use a Keyword Research Tool for Amazon like Amazon autocomplete, which works exactly like Google autocomplete, as it helps generate relevant keywords that searchers often use and can be implemented into your product page.
There are also other Keyword research Tools like Google Wonder Wheel, SEMrush, Moz Keyword Explorer, Google Trends and WordStream. These tools will help provide a list of related keywords that you can use in your Amazon page
How Brands Can Increase Their CRO with Amazon Keywords?
Here are a few proven ways that can help brands improve their Customer Rate Optimization.
Use Keyword Planner
The keyword planner is used to research and analyze a list of keywords and is proven to be extremely relevant for SEO. It helps the user develop new concepts and terms used by prospective buyers on search engines that the user probably didn’t think of. With this planner, you can further categorize similar keywords in a group listing. You could also use the search volume statistics to decide the best high-ranking keywords to use on your page.
Make a List of Keywords
As mentioned earlier, proper keyword research could help your SEO rank higher. Make a simple list of keywords used by prospective buyers and then, develop them using the Keyword Research Strategy explained earlier. Use a spreadsheet to organize your keyword research in groups and categories, aligning them according to how they rank, from the highest to the lowest.
For each keyword, track the local search volume, global search volume and the percentage of difficulty in each keyword. A keyword would be easier to rank in search engines if it has a lower percentage. This will help you create a keyword research spreadsheet that would be helpful in the long run.
In addition, if you have a category page on Amazon, with subcategory pages for products in the same line, you could create a list of keywords for each of these subcategories. These keywords will have terms related to each subcategory and the parent category. This might cost you a lot of time and effort but once you have everything together on a spreadsheet, it will help improve your marketing and help you gain traction faster.
Use the Keywords Where they Really Matter
To make it clear to search engines what your content is about, your keywords must be placed strategically. Some of the places where the keywords matter includes:
This is the most important of all; ensure your long-tail keyword appears on your title tag.
Description meta tags:
This is what search engines display with respect to your content to make it attractive for readers to click.
Page and post URL slugs:
Avoid unnecessary words in your URL slugs and edit them to include relevant short-tail keywords.
Content and keyword density:
Keywords should be integrated within the page content.
Internal links and anchor text:
Use keyword-rich anchor texts with your internal links, as it helps search engines understand what the link embedded in the anchor text is about.
Use Amazon Backend Keywords Field
This can be used to include all relevant keywords that you couldn’t fit into the title and content of the page. It could also be the best place for keyword variations that shouldn’t be seen but are also relevant. An example of this is possible misspellings of your brand or products and related terms that searchers are likely to use. This will help them find you regardless of the misspelling.
Amazon is known to be the top online marketplace, as over 50% of shoppers preferably shop on Amazon. To get the best from this and increase your CRO, ensure you implement the right Amazon Keyword Research Strategy to help attract a higher page rank and more visitors, which will help improve sales over time.
Thank you Michael Usiagwu!
Michael Usiagwu is a Content Creator at seopow.net.A link building agency that provides premium content marketing and SEO services to help businesses improve their online visibility and growth. He can be reached via email@example.com
I bookmarked What Tech Insiders Are Reading Now — Fall 2018 Edition on Medium.