Apologies to all those to whom this is already well known. But, I know many of you have never hired a head of marketing before. And as soon as you get your MSP (Minimum Sellable Product) out the door, and you’ve got your first 10 customers under your belt — you’re probably going to want to hire a VP or Head of Marketing to help you get more leads in, manage the process, and help get the word out.
All good stuff.
Let me just give you one tip. There are basically 2 types of SaaS and business web marketers. And if you hire the wrong type — the more common type — then instead of more customers, you may end up with just a bunch of Blue Pens with your logo on them.
Why’s that?
Well, for SaaS companies, marketing broadly speaking breaks into two species…
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Pricepoints! 